Startup Program for Women

Proudly Supported by LaunchVic

Tired of corporate? Have moonshot goals? Join our program designed to take you from employee to entrepreneur in 12 weeks, there are 100 scholarship spots up for grabs worth $4,700.

"There's no limit to what we, as women, can accomplish"
Michelle Obama Signature
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Our Amazing Partners

Our incredible partners are committed to helping make your startup successful. 

Why Press Play

Want to launch a startup?

Don’t let your circumstances overshadow your entrepreneurial spirit. Despite Victoria’s 6.5 million-strong population, women startup founders remain a mere thousand. We aspire to provide pathways for at least 100 women entrepreneurs who will innovate, and shape the world.If you’ve been toying with entrepreneurship, especially after your stint in the corporate, startup, or scaleup world, this is your time to shine.

At Press Play, we want to turn your entrepreneurial dreams from ideas into reality in 12 weeks, offering you a springboard to unchain your potential and play in the same arena as leaders like Melanie Perkins (Canva) and Kim Teo (Mr Yum). 

Made for you!

What we

Zero Cost
Zero Equity

That’s right! With these scholarships, you can join us without spending a dime. And the cherry on top? Whatever you create stays 100% yours. No strings attached!

No need to quit your day job​

Curious about entrepreneurship but not ready for the deep dive? Do the program while you keep your day job and explore the world of startups.

Balance family time & you time​

You only need to commit 4-5 hours per week and the program is delivered virtually.

Applications are now closed. Express your interest to be informed when applications open for the next cohort. 

The Cherry
On Top

We invest in you longterm

The Founder Alumni Fund

We’re here with you, every step of the way. You’re not just doing our program or being part of our community, we’ll also be investing in you via our ‘Founder Alumni Fund’. There’s a lot of talk about the funding hurdles female founders face, and we’ve decided to roll up our sleeves and be part of the solution. We’re setting aside $50,000 to back the first funding rounds that our Press Play alum raise! 

Image of Female Startup Founder Holding Australian dollar notes

Applications are now closed. Express your interest to be informed when applications open for the next cohort. 

What we

Personalised Guidance

Roadmap for success to turn ideas into reality

Our 12-week program focuses on mindset, strategy, and execution. The program covers critical components to launching a startup, everything from business model, customer discovers, to financial modelling and go to market.

Empowering Resources

Startup A-Z at your fingertips

You’ll get access to our exclusive resource library packed with eBooks, videos, and worksheets. Get practical tips and strategies from Unicorn founders and investors to enhance skills, ensuring your excellence in your startup journey.

Supportive Community

An entrepreneurial journey that isn't lonely

Immerse yourself in a community of peers, mentors and supporters. Engage, collaborate, and share. Harness the power of collective wisdom, gain inspiration from success stories, thrive through valuable feedback & support.

How we
do it

Tailored for your Success

Everyone’s story is different. We want to meet you where you are, and help you take control of your business journey. We prompt the learning with critical questions to fast track your success. 


“Where have I been” and “where am I now”, to reflect on the journey you have taken to embark on your founder journey


“Where do I want to be” and “What’s holding me back” we understand your aspirations and work with you to unblock barriers


“What do I need to do” and “What do I need to let go of?” which help you prioritise and remove stumbling blocks


Who’s walking with me?” to see who can support, guide and inspire you in the next phase of growth and throughout your startup's lifetime.

Who is behind it?

Expert Support

Led by Startup experts, at Press Play we aim to stoke the entrepreneurial fire in those weary of the usual 9-to-5 drill. We’ve been in your shoes, yearning for more than just an ordinary job and itching to make a greater impact. If this resonates with you as it did with us, Press Play is your catalyst for entrepreneurship.

Sangeeta Mulchandani


Author, Speaker, Lecturer and 3rd Generation Entrepreneur

Preethi Mohan


3 times Founder, Angel Investor, Advisor and Startup Show Host

Poonam Advani


CPA, Business Owner, and Startup Enthusiast

Isaac Jeffries


Facilitator and Coach who has worked with over 935 Startup founders

Group of diverse women founders from all different backgrounds

Frequently Asked Questions.

Investing in your personal growth is priceless, but we’ve made the program accessible thanks to funding from LaunchVic. We have 100 scholarship places in total up for grabs. There is an refundable upfront commitment fee of $300. As long as you complete the program the fee is 100% refunded. You’ve got nothing to lose. If you take part in the program and are able to attend the sessions and kick those goals, the program worth $4,700 is entirely free! 

The program lasts for 12 weeks. Each week you need to commit 1-3 hours to take part in the program and an additional 5 hours to work on your startup. There will be a break of 2 weeks during the 12 week program to help give you more time to work on your business. 

Place Play will take place in Victoria. It will be run as a hybrid program. Most of the sessions will be run online, but there will be key events and networking events that take place in person. The in-person events will be in and around Melbourne city or fringes. 

Press Play is designed for women in Victoria wanting to become a new startup founder after being employed at corporates or technology businesses. We look for women with a background or affinity for technology. You don’t need a refined idea, but we are looking for women who are adventurous, resilient and have a burning desire to solve huge pressing problems. 

A Startup is a young technology-based business that uses innovation to scale rapidly and capture market at a high velocity. Examples of technology include software/apps, artificial intelligence (AI), blockchain, advanced manufacturing & robotics, Internet of Things (IoT), big data analytics, augmented / virtual reality, 3D printing, advanced materials, genomics & life sciences (including Biotech & MedTech) and autonomous vehicles.

There are 100 spots with scholarships available for participants throughout the next 2 years, so if you don’t get in this cohort we will give you feedback to work on and claim a spot in a future cohort. 

The  second cohort will start with a kick-off event in the last week of July. The programming will start the first week of August and end at the end of October.  Applications for cohort 2 are closed. We will keep you updated about cohort 3 once we have your details. 

We have noticed a surge in interest from participants residing outside of Victoria. We encourage you to continue submitting your applications through our designated form. If we see a substantial number of applicants from other states, we are considering launching a separate cohort specifically for women located outside of Victoria. Stay tuned!

Not ready to take the leap yet?

We completely understand. Dip your toes in the water and get on the list to hear about the incredible events and network opportunities we host. 

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